About Seed IP

Located in Seattle, Washington, in the beautiful Pacific Northwest, Seed IP Law Group is one of the country’s leading intellectual property law firms. We are a dynamic, team-oriented firm that values collaboration, thoughtful growth, and operational excellence. At Seed IP, you will work alongside experienced attorneys and professional staff who represent a diverse client base across all areas of intellectual property.

Job Purpose

The Director of Marketing and Business Development is responsible for developing, executing, and measuring marketing and business development strategies that drive sustainable firm growth. This role focuses on increasing visibility, strengthening client and referral relationships, and ensuring marketing and business development efforts result in measurable return on investment.

The Director partners closely with firm leadership and attorneys, providing structure, coaching, and tools that make business development achievable and effective within a billable-hour environment.

Responsibilities

Team Leadership

• Lead the firm’s marketing and business development function, including internal resources and external vendors.
• Establish priorities, workflows, and accountability for marketing and business development activities.
• Build strong working relationships with attorneys, practice leaders, and firm leadership.
• Manage our Marketing & Library Assistant

Strategic Collaboration

• Partner with firm leadership to identify growth priorities by industry, technology, and client type.
• Support attorneys in targeted business development efforts, including conferences, RFPs, and client-specific opportunities.
• Identify opportunities based on Chambers feedback, market developments, regulatory changes, and competitive intelligence.

Daily Operations

• Oversee public relations efforts, including media outreach, rankings, and thought leadership.
• Manage marketing communications and operations, including website content, social media strategy, proposals, and design standards.
• Lead planning and execution of marketing campaigns and events, with a focus on measurable outcomes.
• Maintain and analyze firm experience data by technology, industry, and client type.
• Ensure consistent attorney follow-up through templates, tools, and easy-to-use processes.
• Coach attorneys on client development, referrals, follow-up, and effective messaging.

Financial Administration

• Develop and own CRM strategy, including experience tracking, opportunity tracking, and ROI measurement.
• Measure effectiveness of marketing and business development initiatives, with an expectation of generating high return on investment.
• Track billable and collection trends related to marketing and business development activity.
• Manage marketing and business development budgets and identify opportunities for vendor cost savings.

Qualifications

At a Minimum, We’d Like You to Have

• Experience in legal marketing and business development.
• Strong understanding of the legal market and the billable-hour environment.
• Experience using CRM systems to track experience and ROI.
• Strong project management, organizational, and communication skills.
• Strategic mindset with the ability to translate activity into results.

Ideally, We’d Like You to Have

• Experience in a law firm environment with the ability to scale strategies appropriately.
• Demonstrated success coaching and influencing attorneys.
• Familiarity with intellectual property practices or technology-driven industries.
• Experience reducing reliance on external marketing vendors while improving effectiveness.

Physical Requirements

• Ability to work in an office environment with extended periods of computer use.
• Ability to attend firm events and conferences as required.

Compensation & Benefits

The salary range for this position is $175,000 to $200,000, depending on experience, with eligibility for a performance-based bonus. Seed offers a comprehensive benefits package, including employer-paid medical, dental, and vision coverage; 401(k) with match and profit sharing; flexible spending accounts for healthcare, dependent care, and transportation; an annual wellness benefit; access to a mindfulness app; and employee assistance programs. This hybrid role requires in-office presence two days per week.‍

More About Seed IP Law Group

Seed IP Law Group is a leading intellectual property law firm based in Seattle. It provides comprehensive legal assistance in all areas of intellectual property, including patents, trademarks, copyrights, trade secrets and unfair competition, confidential information, due diligence, intellectual property licensing, and all related litigation. Seed IP's clients range in size from individuals and start-up companies to established multinational corporations in alternative energy, biotechnology, chemistry, consumer products and services, electronics and semiconductors, engineering, medical devices, nanotechnology, pharmaceuticals, software and internet, and telecommunications.

Seed IP Law Group is ranked nationally by Best Law Firms in four practice areas and ranked regionally in five practice areas. Seed IP has been recognized as one of Washington State’s Best Workplaces and as one of the top 10 law firms (with 100 or fewer attorneys) nationally for its minority representation in its attorney ranks.

E-Verify Employer

Seed Intellectual Property Law Group participates in E-Verify to confirm employment eligibility of all new hires. For more information, see the E-Verify Participation Poster (English/Spanish) and the Right to Work Poster (English/Spanish).

Applicant Information

Application materials may be retained by Seed Intellectual Property Law Group and considered for future employment opportunities, in accordance with applicable laws. If you prefer that we do not retain your information, please email us at Becki.Casey@SeedIP.com.

We celebrate diversity and are committed to creating an inclusive environment for all employees.

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