Brand Guidelines

Brand guidelines are a key tool to help ensure brand consistency. Without guidelines, brands can develop and distort over time to potentially damage your brand value and reputation.

Introduction

How did we begin and reach where we are today?

As clients and their inventions have evolved over time, so too has Seed IP. This is how we use the BSG the trust of the world’s most valuable brands and innovative companies. Clients value Seed IP’s ability to understand both the legal and market implications of their brands and inventions.

Brand Messaging Filters

ORIGIN STORY
How did we begin and reach where we are today?

As clients and their inventions have evolved over time, so too has Seed IP. From its humble beginnings in Seattle 50 years ago to its global presence today, Seed IP has enjoyed the trust of the world’s most valuable brands and innovative companies. Clients value Seed IP’s ability to understand both the legal and market implications of their brands and inventions.

MISSION
Where are we going and why?

Protecting and advancing today’s brands and inventions, to help our clients create a better tomorrow.

TAGLINE

Soft positioning (Why we do what we do / who we are / our culture / emotional appeal): 

Relationship themed  

  • Trusted by trailblazers 
  • Better relationships drive better results 
  • Advancing and protecting the world’s most valuable brands and innovations
  • Partnering with the world’s innovators 

Which tagline option fits best in terms of who we are, why we’re different, and why we matter?
Per Hayley and Russ, the relationships tagline option fits the best. 


Core Values

Foresight

To anticipate industry shifts and adapt to clients’ changing needs. 

To help team members envision and realize their career goals.

Intellectual Curiosity 

To advance our clients toward new horizons. 

To cultivate a culture of curiosity. 

Integrity

To serve as a trusted advisor. 

To build a people-first, mission-driven firm. 

Unity 

To align our team members toward common goals. 

To recognize each team member’s contributions.


Diversity, Equity, and Inclusion 

To promote innovative solutions to complex matters. 

To celebrate the diversity of views.

To offer equal opportunity.

To nurture a sense of belongingness.

Purpose

To enable clients to improve their communities.

To help team members build fulfilling careers.


Goals

All our communications should aim to...

Educate

  • We want to deliver value by providing strategic insights to current and potential clients as well as opportunities for personal and professional growth to current and potential team members.

Demonstrate expertise

  • We want to illustrate why we are global thought leaders in the IP space and showcase how our decades of experience and world-class team members enable us to offer unparalleled insights.

Build trust

  • We want to show we are real people who care about doing the right thing for clients and team members.  

Represent our core values

  • We want to demonstrate that our core values guide all of our interactions with clients and team members.

Personas

Corporate Carla

Corporate Carla is the primary contact for the in-house legal team at Fiction, Inc., a medium-sized business that has a portfolio of software as a service (SaaS) products. As the primary attorney for Fiction, Inc., Carla provides general business counsel, manages legal inquiries, reviews contracts, and oversees the hiring of outside counsel. When hiring outside counsel, Carla looks for law firms that have specialized technical expertise and experience with intellectual property law in the tech and software industry.

Goals

  • Hire an intellectual property law firm to manage Fiction, Inc.’s IP portfolio
  • Ensure all intellectual property is properly protected
  • Continue to build and protect the company’s brand

Fears

  • Hiring a law firm that does not have industry relevant experience or expertise
  • Company trade secrets getting leaked or stolen

Pain Points

  • Does not have the expertise to manage IP issues as they relate to Fiction, Inc.’s products
  • Must coordinate with product owners to provide technical details to an IP law team

Values

  • IP law firms that have an impressive client list within the tech and software industry
  • Established IP law firms

VC Victor

Venture Capitalist Victor is a managing partner at Imagine Ventures, a venture capital firm based out of San Francisco. Victor focuses on life sciences and biotechnology, and manages a portfolio of $100MM or more.

Startup founders pitch to him about how their products will revolutionize the industry, and Victor needs an IP law firm to conduct a landscape analysis and advise him on whether these new opportunities are worth investing in. For the startups that he has funded, Victor also needs the IP law firm to help secure his rights to the product via patents, which will help him maximize his returns on investments down the road. 


Goals

  • Figure out which startup

Fears

  • Hiring a law firm that does not have industry relevant experience or expertise
  • Company trade secrets getting leaked or stolen

Pain Points

  • Does not have the expertise to manage IP issues as they relate to Fiction, Inc.’s products
  • Must coordinate with product owners to provide technical details to an IP law team

Values

  • IP law firms that have an impressive client list within the tech and software industry
  • Established IP law firms

Startup Steve

Startup Steve is the founder or co-founder of an early stage tech startup located in San Francisco. He knows that the company’s intellectual property drives its value, so Steve wants a law firm partner that can address all intellectual property needs and prevent their IP from being stolen, which could leave his company worthless. He also needs to ensure the company does not infringe on competitors’ intellectual property. Steve’s ideal law firm is agile, accustomed to working in a fast-paced environment, and able to provide cost-sensitive legal expertise. 


Goals

  • File patents, register trademarks, and file copyrights to ensure all intellectual property is protected

Fears

  • IP assets will be stolen by competitors, leaving the company virtually worthless
  • Infringing on competitors’ IP, which can lead to costly legal battles

Pain Points

  • Does not have the expertise to research patents and other legal issues 
  • Does not have time to examine IP concerns in between running and scaling the business

Values

  • An IP law firm that can get up and running quickly
  • Cost-sensitive legal expertise
  • Advice from trusted industry experts with experience helping startups


Inventor Isabella

Isabella is a full-time paramedic who has an idea for a product: a new kind of neck stabilization device. She doesn’t invent often - in fact, this may be her first time pursuing an invention. She’s consulting an IP law firm to see whether her product is worth patenting and selling, and if so, how she can get the guidance she needs along the way. Isabella wants a responsive law firm that treats her with respect and dignity, educates her on the questions and concerns she should address, and understands her cost concerns. She may or may not want to start a business built around her product.  


Goals

  • Figure out whether idea is worthy of a patent
  • If so, receive guidance throughout the patent process (she may not know what she needs or wants)
  • Make money off of patented products, though not necessarily interested in starting a company 

Fears

  • Being taken advantage of by a profits-driven law firm
  • Spending money and time on a patent that is not worthwhile

Pain Points

  • Does not have knowledge or experience regarding the patent process
  • Does not have the time to research and meet with several law firms
  • May not have a lot of disposable income

Values

  • A responsive law firm that treats her with respect and dignity
  • A knowledgeable, experienced firm that can walk her through the process
  • Cost-sensitive legal expertise

Entrepreneur Eddie

Eddie is an entrepreneur who wants to start a business like a coffee shop or brewery (unlike Isabella, who may not be interested in building a company around her product). He either wants to own and run the business or license the idea to someone else. Either way, Eddie aims to build and protect a valuable brand, and has a variety of intellectual property needs: patents, trademarks, copyrights, and possibly litigation. He is looking for an IP law firm that can guide him through the experience of building a successful business and give him the attention and education he deserves. 


Goals

  • Start a business (coffee shop, brewery, franchise), either to own and run or to license the idea to someone else 
  • Build and protect a valuable brand

Fears

  • Starting an unsuccessful business
  • Losing valuable IP to competitors

Pain Points

  • The number and variety of intellectual property needs
  • Does not have much time to address legal needs in between running the business
  • Limited legal budget 

Values

  • Guidance from experienced professionals about how to start a successful business
  • IP law firm with experience helping first-time or serial entrepreneurs
  • Law firm that is responsive and respectful, even to smaller clients

Business Bob

Bob is the owner of a small- or medium-sized business outside of a major urban hub. He has built a successful company -- more than $1MM in annual revenue -- and wants to build on that success with new business lines, products, or services. Because the company does not have an in-house legal team, Bob wants a law firm that can handle his changing IP needs, strategize with him, and be a long-term partner that truly understands his business and grows with him. 


Goals

  • Get crucial patents, trademarks, and copyrights
  • Manage strategic IP portfolio to grow business
  • Minimize risk and optimize legal budget

Fears

  • Get crucial patents, trademarks, and copyrights
  • Manage strategic IP portfolio to grow business
  • Minimize risk and optimize legal budget

Pain Points

  • Does not have an in-house legal team
  • Is busy running company; does not have endless time to dedicate to IP needs
  • Varied IP challenges throughout the year and at different stages of business

Values

  • Does not have an in-house legal team
  • Is busy running company; does not have endless time to dedicate to IP needs
  • Varied IP challenges throughout the year and at different stages of business

Target Audience

Graduate Gabby

Graduate Gabby is a recent law school graduate of the Seattle University of Law. She obtained her Ph.D. in Environmental Engineering from Oregon State University and worked as an engineer for 2 years before pursuing law school. She is studying for the bar exam full-time and looking to begin her legal career at an established law firm where she can gain experience and mentorship. Gabrielle considers the client list, mentorship opportunities, and ability for career advancement to be the most important factors. She also values law firms that have programs in place to foster diversity and a strong workplace culture of inclusion. 


Goals

  • Pass the bar examination
  • Work at a bigger law firm and utilize her background in environmental sciences
  • Start her career at the “right” firm

Fears

  • Working at a small law firm that will limit her career advancement
  • Not being able to pay off grad school and law school debt

Pain Points

  • Working at a small law firm that will limit her career advancement
  • Not being able to pay off grad school and law school debt

Values

  • Workplace diversity and inclusion
  • Mentorship from experienced peers that can position her for success

Lateral Larry

Larry is an associate with four years of experience in another IP law firm. He is not satisfied in his current workplace, perhaps because of the unsupportive workplace culture, being overworked, the lack of exciting client matters, or the inability to control his career. He wants to join a firm where he can work alongside elite IP attorneys, work on cutting-edge matters, and enjoy a supportive workplace culture. He’s willing to relocate for the right firm. 


Goals

  • Gain more control over career development
  • Work alongside the most elite IP attorneys in a supportive workplace culture
  • Work on exciting client matters

  • Earn market or above market compensation

Fears

  • Switching to a new firm that also treats him poorly
  • Lack of control over his career

Pain Points

  • Too busy at work to do due diligence about other firms although unhappy in current role


  • Not given the career opportunities he desires

  • Possibly not treated well in his current role (overworked and underappreciated) and struggling with poor workplace culture

Values

  • Supportive workplace culture
  • Working with top colleagues and clients
  • Elite opportunities for career development

Summer Sarah

Sarah is in her second year of law school and considering where she would like to work after graduation. As she applies for summer programs, she’s looking for one that provides excellent mentorship opportunities with a diverse group of attorneys, valuable work experience, and career guidance to position her for success after graduation. Because Sarah is still in school and studying for exams, she doesn’t have much time to assess different summer programs and firms, or she may have been accepted into several programs and is having trouble deciding which would be best for her. 


Goals

  • Gain work experience during law school 
  • Build valuable relationship with a firm that may hire after law school

Fears

  • Not receiving a summer offer 
  • Choosing the wrong firm that will limit career advancement down the road

Pain Points

  • Does not have much time to apply to summer programs in between studying 
  • Or, possibly receiving offers from several firms and having trouble deciding which would be best for career

Values

  • Mentorship opportunities with a diverse group of  successful attorneys 
  • Career guidance 

Principles

How will we accomplish these goals?

Write as if speaking to one person 

  • Understand our various audience segments and their motivations. Listen to uncover their pain points or questions. (Personas can be very helpful here.)
  • Write as if speaking to one person within that audience to make communication more personalized and relevant. 
  • Clarify the value of each piece of content at the start to draw the reader in.

Write with authority

  • Leverage individual experience and team members’ specialized knowledge to present well-developed guidance from a united, “whole firm” front.
  • Be concise.
  • Include supporting data and specific examples whenever possible.
  • Mention assumptions or limitations on analysis when appropriate.
  • Maintain a professional, knowledgeable tone without speaking down to the audience.

Be human

  • Be friendly, caring, and respectful. Speak like an experienced doctor at his patient’s bedside.
  • Adjust vocabulary to the audience’s abilities and knowledge, using easy-to-understand language (rather than jargon or legalese) whenever possible. 
  • Use verbiage that connects emotionally and presents a relatable, team approach to problem-solving, such as “Tom, Denise, and I understand your concerns about XYZ.”

Voice


If Seed IP were a person, what would we sound like?

Intelligent

  • Demonstrating our deep knowledge in IP law and advanced degrees in various technologies and sciences.
  • Adaptable and quick to learn new things, constantly learning. 

Experienced 

  • Confident and capable, thanks to decades of experience and deep expertise in various specialties.

Trustworthy

  • Able to handle the most sensitive, complex matters diligently and confidentially. 

Inclusive

  • Understanding that we’re better together, leveraging our collective insights for solutions that serve everyone.

Altruistic

  • Driven by a larger purpose: serving our diverse communities and empowering innovative companies and people that make our world healthier and more advanced.

Tone

The overall Seed IP tone (defined by the four dimensions of tone are:

  • Serious but not soulless 
  • Conversational but not flippant
  • Respectful but not stiff
  • Matter-of-fact but not blunt

How will we nuance our conversations by an audience?

To Corporate Carla 

  • Be confident, empathetic, trustworthy. Corporate Carla is looking for deep industry expertise.  
  • Talk to Carla like a colleague. Be friendly. Feel free to use legal verbiage, empathize with her responsibilities and employer’s expectations. Build trust by relating to her concerns over leaked information.

To VC Victor

  • Be efficient, sophisticated, business-like, and trustworthy. VC Victor is looking for agility and deep expertise in a firm. He wants to understand the risks and feasibility of the returns on his investments, so take a more authoritative tone that assuages any concerns over ability.
  • Explain how Seed IP can be more nimble than a big law firm like Cooley. With a firm of 50+ attorneys and a small leadership team, we can make decisions and act more quickly than a large hierarchical firm. 
  • Feel free to dive into the numbers and technical jargon. VC Victor has a technical and business background, so don’t be afraid to get into the weeds during landscape analysis. 
  • Emphasize the team mentality toward achieving the collective goal. We’re one firm and we’re on your team to help you avoid sinking money into unprofitable investments.

To Startup Steve (new) 

  • Be efficient and reassuring. Steve wants to know that Seed IP has extensive experience helping startups and can protect his fledgling company quickly and fully while being cost-sensitive and respectful of his limited time. 
  • Explain our history of relationships with important clients that allow flexibilities, such as seconding people to firms or companies and flexible billing. We partner better with clients. 

Feel free to use technical jargon and speak to Steve as a scientist. 

To Inventor Isabella (new) 

  • Appeal emotionally. Be patient, reassuring, and educated. Remember that Inventor Isabella may have very limited experience working with a law firm,
    so focus on putting her at ease. 

Return to basics. Be an educator. Avoid legal jargon and explain things in
easy to understand terms.

To Entrepreneur Eddie (new) 

  • Like with Inventor Isabella, be an educator. Entrepreneur Eddie needs guidance while starting a business. 
  • Be pragmatic but also connect emotionally. Eddie is excited about the idea of starting a business, so help to cultivate and properly direct that excitement.

To Business Bob (new) 

  • Be strategic, forward-thinking, inquisitive, and supportive. As Bob’s legal team, you can help Bob achieve his long-term goals for the company and protect the progress he’s made so far.
  • Feel free to take a more authoritative tone that conveys experience and expertise.

To Graduate Gabby

  • Be energetic and inclusive. Emphasize the opportunity to join a dynamic team culture that is diverse and supportive.
  • Appeal emotionally: we can provide the mentorship she’s looking for early in her career while helping her to make a difference in the world. She will have the opportunity to build her career in the direction she wants.

To Lateral Larry (new) 

  • Be inclusive, empowering, flattering. Relate as peers and show appreciation for his talent and experience. Highlight him as one of the few attorneys that meet our high standards and entice him with the idea that he would be working with people of his caliber at an altruistic firm. 
  • Talk emotionally about our culture--it’s diverse, inclusive, and encouraging--and what that means for him. 
  • Emphasize our desire to help him grow professionally in the ways that he wants.

To Summer Sarah (new) 

  • Be inclusive, enthusiastic, and concise about the value that Seed IP offers to a law student in their first- or second-year summer. Explain the opportunities that summer associates have within the firm and the kind of mentorship opportunities available. 
  • Explain that some summer associates even work throughout the year part-time while in school. Share statistics about the number of first-year summers that return for second-year summer, and the number of second-years that receive offers.  
  • Describe the firm culture and how unique it is. Have attorneys share personal anecdotes, such as why they joined the firm, why they stay, how long they stay, and how much they enjoy working with colleagues.

Differentiators


STEM expertise

  • Our attorneys are scientists, engineers, doctors, and software developers. We have invented patented products, co-authored peer-reviewed scientific publications, and worked at industry-leading companies like Boeing, Gilead Sciences, Intel Corporation, and the Federal Aviation Administration. We are experts in strategic IP portfolio management.
  • We leverage each attorney’s scientific/technical expertise and background to build ideal teams that address each client’s unique science/tech needs. 
  • For example: When patenting a pharmaceutical company’s new cancer-related medication, we can leverage Technical Advisor Janaki Purushe’s expertise in patent preparation of pharmaceutical matters, Senior Associate Daniel P. O’Brien’s technical background in cancer biology, and Partner Karl R. Hermanns’ background in pharmaceutical patent matters with an emphasis on competitive patent analysis. 
  • Please note that this is just an example. This will not be published externally. If we do decide to publish an example externally, we should choose attorneys who have longer tenure, per Kevin.

Business expertise

  • We focus only on IP and have top tier talent in the space--attorneys who are defining the cutting edge of intellectual property law and shaping the market. 
  • For example, Russ Pangborn is active with ICANN (Internet Corporation for Assigned Names and Numbers), having served as a member of the Intellectual Property Constituency (IPC), and was a founding member of the Brand Registry Group. He also participated in the Implementation Recommendation Team (IRT) for ICANN, as one of 18 industry experts with developing rights protection mechanisms to be implemented in connection with ICANN’s new gTLD program. 
  • We’ve acted as inside and outside counsel for large corporations. We personally understand what Corporate Carla, Startup Steve, Business Bob, and the rest are concerned about and can respond appropriately. 

The unparalleled quality of work

  • Take on complex intellectual property issues, for example, and turn them into value drivers for the company.
  • For example, David Carlson met with two executives from a large account. He asked to see their corporate business plan and model so Seed IP could merge their patent strategy and portfolio with their business plan, in order to help achieve the company’s long-term goals. Surprised, the executives mentioned that out of dozens of attorneys they’ve worked with, David was the only one to ever ask about a business plan. 
  • Our reputation and track record of success with some of the world’s largest companies speak for themselves. We’ve filed more than 41,000 patents and helped more than 1,470 clients. Our list of prestigious clients includes Amazon, Microsoft, U.S. Army, GlaxoSmithKline, Panasonic, and Pepsico. We have received the industry’s highest honors including the U.S.News & World Report® / Best Lawyers® “Best Law Firms.” Seed IP has 16 attorneys listed in the 2020 edition of The Best Lawyers in America®, the oldest and most respected peer-reviewed publication in the legal profession.

Attentiveness and responsiveness

  • Quick turnaround and follow-up, even for smaller clients.
  • We work more closely with clients and build face-to-face relationships. 
  • For example, we fly internationally for free. (Pre-COVID)
  • Please note that we will not advertise that we fly internationally for free on the website or marketing materials. 

Agility 

  • A critical mass of 50 attorneys in one location, a small leadership team, and global resources mean we can make decisions and act more quickly than large hierarchical firms. 
  • For example: If we’re working with a tech startup that is getting off the ground, we can work with them to arrange flexible billing practices. 
  • Please note that we will not advertise that we offer flexible billing practices on the website or marketing materials.

Diversity

  • Meet and exceed the diversity requirements that large companies have for their outside counsel.  
  • Comfortable workplace for people of all backgrounds (representation matters). 
  • Example: During recruiting, we strive to gather a diverse group in terms of gender, race, and background. We throw the net wide in order to provide opportunities to all.

A flexible, caring environment

  • Genuine relationships, especially among partners, that positively impact the whole firm.  
  • Work-life balance. 
  • Mentorship opportunities. 
  • For example, some summer associates continue to work part-time during the school year for additional mentorship and experience. Also, there is not a large gap between partners and associates; they interact daily.

Ability to craft a career

  • Can control income as you become more senior. 
  • Can determine your trajectory. Not lockstep; rather, based on performance and mastery. 
  • For example, a mid-level associate can join Seed IP and create a specialization that matches their particular scientific or technical background.

Logo & Icon

The Seed IP logo is a universal signature we use across all our communications. We want it to be instantly recognizable, so consistency is important — do not edit, change, distort, recolor, or reconfigure it.

Logo Spacing

When placing any of the logos inside a container or pairing them with other design elements, make sure to give the logo a comfortable amount of white space to breathe. Use the “IP” part of the wordmark as a guide for establishing the minimum amount of clear space around the entire logo.

The Horizon Orange logo, pictured above, is the primary logo. If needed, depending on the background color, you may use one of the two following logo variations below.

Logo Lockup

The logo lockup is the final form of a logo with all of it's elements locked in their relative positions. For the sake of maintaining consistency in all mediums, the lock-up should not be taken apart or altered in any way.

Icons

Only use the icon in cases where there’s an established familiarity with the Seed IP identity, and/or space is too limited to use the full lockup.

Single Color Logo

Only use the single color logo when necessary. If possible, the single color logo should be Horizon Orange.

Minimum Size
Digital

To preserve legibility, do not show the horizontal lockup smaller than 75px wide or the icon smaller than 30px wide when displaying them digitally.

Print

To preserve legibility, do not show the horizontal logo smaller than 1” wide or the icon smaller than 0.5”wide when printing them.

Logo Downloads

PNG (.png)

PNG or Portable Network Graphics files are a lossless image format originally designed to improve upon and replace the gif format. PNG files are able to handle up to 16 million colors, unlike the 256 colors supported by GIF.

Best for: Web Images, Have Transparent Backgrounds
Logo Lockup
Download
Logo Icon
Download

EPS (.eps)

An EPS or Encapsulated PostScript file is a common vector file type. EPS files can be opened in many illustration applications such as Adobe Illustrator or CorelDRAW.

Best for: Vector Artwork, Professional Printing
Logo Lockup
Download
Logo Icon
Download

Typography

h1: Muli, Bold, 60px, Line 20

Protecting your ideas has been our business for 57 years.

h2: Muli, Bold, 48px, Line 55

Protecting your ideas has been our business for 57 years.

h3 | Muli, Bold, 40px, Line 50

Protecting your ideas has been our business for 57 years

h4 | Muli, Bold, 30px, Line 38

Protecting your ideas has been our business for 57 years

h5 |  Muli, Bold, 25px, Line 34
Protecting your ideas has been our business for 57 years
h6 | Muli, SemiBold, 16px, Line 20
Protecting your ideas has been our business for 57 years
Large Paragraph | Muli, SemiBold, 20px, Line 20

Our firm, Seed Intellectual Property Law Group LLP. was founded in 1962 by Richard W. Seed and Benjamin F. Berry. As a leading intellectual property law firm based in the Pacific Northwest, our group consists of over fifty patent attorney's and patent agents, and a staff of over seventy dedicated professionals. Seed IP's clients range in size from individuals and start-up companies to established multinational corporations with IP needs ranging from trademark clearance to protecting complex chemical and biotechnology patents.

Paragraph | Muli, Normal, 16px, Line Height 23

Our firm, Seed Intellectual Property Law Group LLP. was founded in 1962 by Richard W. Seed and Benjamin F. Berry. As a leading intellectual property law firm based in the Pacific Northwest, our group consists of over fifty patent attorney's and patent agents, and a staff of over seventy dedicated professionals. Seed IP's clients range in size from individuals and start-up companies to established multinational corporations with IP needs ranging from trademark clearance to protecting complex chemical and biotechnology patents.

Colors

These are the primary brand colors.

Horizon Orange

Pantone 158C
RGB 234, 108, 32
CMYK 4, 71, 100, 0
HEX #ea6c20
Horizon Purple


Pantone: 276C
RGB: 41, 16, 40
CMYK: 74, 88, 51, 67
HEX: #290629
Horizon Red

Pantone: 1788C
RGB: 226, 32, 0
CMYK: 17, 93, 100, 7
HEX: #c22f03
Horizon Pearl

Pantone: 7506C
RGB: 247, 238, 210
CMYK: 3, 4, 19, 0
HEX: #f7eed2
Seed Gray

Pantone: Cool Gray 3
RGB: 241, 242, 242
CMYK: 0, 0, 0, 5
HEX: #f1f2f2

Graphic Elements

Use the following elements and effects to create compositions for Seed IP

Examples of Application

Stock Photography

Imagery should always present Seed IP as being forward-thinking, modern, professional, reputable, trustworthy, and global. A focus on imagery that highlights Seed IP’s specialities and industries, such as life sciences, software, engineering and technology, is encouraged. Culture and diversity should also be reflected in imagery.

Avoid using images that appear overly posed, cliché, cheesy, and inauthentic. Negative and controversial imagery should also be avoided.

Avoid using images that are pixelated, low resolution and low quality.

Examples of Life Sciences imagery

Life sciences is represented by sprouts on a white background. Below are good examples of stock photography.

Porsche model GT3 letters on seat vabricPorsche model GT3 letters on seat vabricPorsche model GT3 letters on seat vabric
Examples of iNdustry imagery

Industry imagery should represent innovative and inspirational fields such as clean energy, new technologies, medical, or aerospace. Stock photography should not be busy or too contrasted/saturated.

Porsche model GT3 letters on seat vabricRed Porsche moving fast
New break light for Porsche. Full single line from left to right below the rear window
Examples of LifeStyle imagery

Lifestyle imagery should look authentic, candid and focused on people. Blurred backgrounds or foregrounds are preferred when possible.

Porsche model GT3 letters on seat vabricRed Porsche moving fast
New break light for Porsche. Full single line from left to right below the rear windowNew break light for Porsche. Full single line from left to right below the rear window
Examples of IMages To AVOID
Porsche model GT3 letters on seat vabricRed Porsche moving fast
New break light for Porsche. Full single line from left to right below the rear windowNew break light for Porsche. Full single line from left to right below the rear window

Icons

Icons should be used the brand colors.

Collateral Examples

Marketing Collateral
Marketing Collateral - 1 Page Layout
LetterHEad
Business Cards
Presentation folder