Use the following elements and effects to create compositions for Seed IP
Imagery should always present Seed IP as being forward-thinking, modern, professional, reputable, trustworthy, and global. A focus on imagery that highlights Seed IP’s specialities and industries, such as life sciences, software, engineering and technology, is encouraged. Culture and diversity should also be reflected in imagery.
Avoid using images that appear overly posed, cliché, cheesy, and inauthentic. Negative and controversial imagery should also be avoided.
Avoid using images that are pixelated, low resolution and low quality.
Life sciences is represented by sprouts on a white background. Below are good examples of stock photography.
Industry imagery should represent innovative and inspirational fields such as clean energy, new technologies, medical, or aerospace. Stock photography should not be busy or too contrasted/saturated.
Lifestyle imagery should look authentic, candid and focused on people. Blurred backgrounds or foregrounds are preferred when possible.
Icons should be used the brand colors.