Logo Downloads

Official Logo

PNG (.png)

Best for: Web Images
Use these logos for inserting within webpages. This will be the most common type to use. When in doubt use these logos. 
Official Logo - Orange + Purple
Download
Official Logo - Orange + Pearl
Download
Official Logo - Pearl + Purple
Download

EPS (.eps)

Best for: Vector Artwork, Professional Printing
Use these logos to send to designers (swag, professional printing, etc.). May require additional software on your operating system to view.
Official Logo - Orange + Purple
Download
Official Logo - Orange + Pearl
Download
Official Logo - Pearl + Purple
Download

Graphic Elements

Use the following elements and effects to create compositions for Seed IP

Examples of Application

Stock Photography

Imagery should always present Seed IP as being forward-thinking, modern, professional, reputable, trustworthy, and global. A focus on imagery that highlights Seed IP’s specialities and industries, such as life sciences, software, engineering and technology, is encouraged. Culture and diversity should also be reflected in imagery.

Avoid using images that appear overly posed, cliché, cheesy, and inauthentic. Negative and controversial imagery should also be avoided.

Avoid using images that are pixelated, low resolution and low quality.

Examples of Life Sciences imagery

Life sciences is represented by sprouts on a white background. Below are good examples of stock photography.

Porsche model GT3 letters on seat vabricPorsche model GT3 letters on seat vabricPorsche model GT3 letters on seat vabric
Examples of iNdustry imagery

Industry imagery should represent innovative and inspirational fields such as clean energy, new technologies, medical, or aerospace. Stock photography should not be busy or too contrasted/saturated.

Porsche model GT3 letters on seat vabricRed Porsche moving fast
New break light for Porsche. Full single line from left to right below the rear window
Examples of LifeStyle imagery

Lifestyle imagery should look authentic, candid and focused on people. Blurred backgrounds or foregrounds are preferred when possible.

Porsche model GT3 letters on seat vabricRed Porsche moving fast
New break light for Porsche. Full single line from left to right below the rear windowNew break light for Porsche. Full single line from left to right below the rear window
Examples of IMages To AVOID
Porsche model GT3 letters on seat vabricRed Porsche moving fast
New break light for Porsche. Full single line from left to right below the rear windowNew break light for Porsche. Full single line from left to right below the rear window

Icons

Icons should be used the brand colors.

Collateral Examples

Marketing Collateral
Marketing Collateral - 1 Page Layout
LetterHEad
Business Cards
Presentation folder