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Trademarks  

Sometimes it's all in a name

Kleenex tissues, Xerox copiers, and Scotch tape are examples of extremely valuable brands that consumers know so well they are literally household names. There's no question well established brands have value that must be safeguarded. But protecting the name of a new company, product, or service - and preserving the opportunity to establish its identity in the marketplace - is just as important. That's where Seed IP comes in. Our experienced trademark group can help you build and protect the value of your marks with robust trademark protection.

We can find out if someone is already using a name you think would be perfect for your company or product, before you invest the time and money to make it known. Or if someone is trying to use a name in which you've invested time and money to establish in the marketplace.

After all, it's all in a name. Protecting the names and logos you select for your company, products, and services can go a long way towards maximizing their value.

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